In celebration of the London Marathon this weekend, here’s a little throwback to last year’s medal reveal that we created for them.
Production kicked off in mid-winter for the 2025 London Marathon medal reveal. We were sworn to secrecy and given an early sample to work from, which is the closest either of us will ever come to a marathon finishers medal!
Starting so early gave us time to model the medal (trying saying that quickly!) making sure we matched every detail and texture. Time-consuming but definitely worth the effort.
We’re also both massive fans of the Outernet on Tottenham Court Road, so when The London Marathon hosted an immersive event there for its 45th edition, and our FOOH campaign was part of it, we absolutely had to go and take a look 👀
It’s been nice revisiting this campaign from last year over the past few days, and huge congrats to everyone who took part in today’s marathon. You can see the final campaign we created here
