Client: VW of America
Project: Arteon Launch
Territories: Global
When Volkswagen of America launched the all-new VW Arteon across the U.S. in 2019, we provided nationwide support with an immersive, interactive web app built for dealership teams and customers.
Designed to deliver a true “wow” experience, the app used WebGL and Augmented Reality to bring the Arteon to life. Working closely with our development team, we integrated 3D models that allowed users to explore and customise the car in real time, from anywhere in the world, while in-dealership AR features unlocked extra layers of content and functionality.
The result was a huge success, earning an average user rating of 4.96 / 5.
Credits
Creative Director: Gary Bannister-Simm
Designer: Paul Taylor
Lead Developer: Steven Poulton
Instructional Design: Gary Bannister-Simm
3D Animator: Adam Johnson
Copywriter: Jen Long-O’Hare
Exec Producer: Johnny Hall
Agency: mobedia / Osbourne Purdie
Client: Volkswagen of America
