Client: The Ryder Cup
Project: One Week to Go
Territories: Global
🏆 Voted ‘Must-see Marketing’ by FOOH.com, read more here.
To celebrate the ‘One Week to Go’ countdown for the 2025 Ryder Cup, we helped the Ryder Cup team pull off something pretty unforgettable – giving the Statue of Liberty a full Ryder Cup takeover, complete with a branded gold bag and the all-important trophy.
We’d already captured what we needed during our Manhattan shoot earlier in 2025, but the real work happened back in post. We modelled and integrated 3D assets directly onto Lady Liberty, handled all the compositing and finishing, and created a bespoke sound design using recordings we made on the Staten Island Ferry (and no – not a single frame of AI was used).
The end result is a seamless, tongue-in-cheek FOOH clip that connected with fans around the world, racking up millions of views, likes and comments across Ryder Cup’s global channels.
Some of our favourite reactions from fans:
“She’s Bethpage ready – absolutely class 👏”
“When the Statue of Liberty is rooting for Team USA, you know it’s getting real 🇺🇸⛳️”
“This is the kind of marketing we need more of – simple, clever, brilliant.”.
Credits
Director: Gary Bannister-Simm
3D Animation + Compositor: Adam Johnson
Editor: Gary Bannister-Simm
Producer (UK): Josh Carr
Producer (USA): Kyle Kelley
Agency: adam+gary
Client: The Ryder Cup
