The Ryder Cup – Year to Go

Client: The Ryder Cup
Project: Year to Go
Territories: Global

The Ryder Cup team wanted a fun way to mark the “One Year to Go” countdown for the 2025 tournament at Bethpage Black in New York, so they asked how we could bring that energy to life. Our answer was to turn Manhattan into a makeshift golf course.

Using a Mixed Reality / FOOH approach, we brought the game to some of the city’s most recognisable landmarks, blending CGI, compositing, editing and sound design to presenting a unique perspective of the Big Apple.

The film was shared by both the European and USA Ryder Cup teams across Instagram, X, TikTok, Facebook, LinkedIn and YouTube, racking up huge engagement and fan reactions worldwide.

“We are delighted with the outcome of our project with adam+gary and
we must thank them their creative thinking and hard work in delivering
an exceptional piece of content for our Year to Go celebrations.”
Tom Jackson – Director
Ryder Cup Productions

It’s since been picked up internationally, featuring on Canal+ and even shared by Catherine Zeta-Jones, who posted scenes from the project to her millions of followers alongside clips of her as Morticia Addams from the hit Netflix show, Wednesday.

https://www.instagram.com/reel/DOv0lpVDhtc/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Credits
Director: Gary Bannister-Simm
3D Animation + Compositor: Adam Johnson
Editor: Gary Bannister-Simm
Agency: adam+gary
Client: The Ryder Cup