Ryder Cup Live – Rockefeller Centre

Client: PGA of America + The Rockefeller Centre
Project: Ryder Cup Live!
Territories: USA

Off the back of our successful Ryder Cup countdown projects, we were approached by the PGA of America to see if we could repurpose some of our existing assets for a Ryder Cup Live event at the iconic Rockefeller Centre in New York.

Rather than doing a straight lift-and-shift, we decided to create a range of Rockefeller-specific visuals, a new hero ending, and a refreshed edit to tie everything together.

The final cut was shared across both Ryder Cup USA and Rockefeller Centre channels throughout the tournament, bringing a bit of Bethpage action to the heart of Manhattan.

Credits
Director: Gary Bannister-Simm
3D Animation: Adam Johnson
3D Animation: Charlie Dixon
Compositor: Adam Johnson
Editor: Gary Bannister-Simm
Marketing Director: Matt Haas
Agency: adam+gary
Client: PGA of America + The Rockefeller Centre
Representing The Rockefeller Centre: Tishman Speyer