Client: ROCKWOOL Racing
Project: SailGP Dubai + NYC
Territories: Global
We were super-excited to partner with the ROCKWOOL Racing SailGP Production Team, helping kick off their 2025 Rolex SailGP Championship campaign in Dubai, and also created a supersized celebration for their stateside stop in New York.
This project was a true collaboration. For the Dubai project, we worked closely through pre-production to develop creative concepts that could evolve across the season. While their team captured footage on the ground, we used 3D animation, VFX and sound design to bring a ROCKWOOL Racing F50 catamaran and SailGP banner to life on the iconic Burj Khalifa.
For the New York film, we reimagined the Statue of Liberty as an honorary member of the ROCKWOOL Denmark SailGP Team, complete with helmet, goggles and life jacket.
What made this campaign stand out was how it connected with fans. The ROCKWOOL Racing team seamlessly blended our FOOH clips with live-action moments featuring their athletes, creating organic content that was warmly received across their team and personal channels.
Big thanks to the ROCKWOOL Racing SailGP Production Team for bringing us on board, you can see the NYC clip below:
Credits
Production Company: ROCKWOOL Racing
Producers: Richard Edwards & Jonno Turner
Post Producer: Gary Bannister-Simm
3D Animation + VFX: Adam Johnson
Sound Design: Gary Bannister-Simm
Client: ROCKWOOL Racing SailGP
