Client: RIFT Tax Refunds
Project: TVC
Territories: UK
We created the debut TV commercial for the UK’s leading tax refund specialists, RIFT, after winning a competitive pitch in early 2024.
The 30-second ad ran for three months in primetime on ITV and Channel 4 across Scotland, with Open Partners leading the media buy. It was supported by a paid and organic social campaign across all RIFT channels.
Devised, produced and delivered by us, the ad features a cast of characters who’ve all used RIFT, passing that wisdom onto fellow construction workers across Scotland. Leaning into RIFT’s new brand direction, the film also features FOOH-style visuals to introduce their new iconic ‘Refundaball’ brand icon.
As RIFT’s first step into TV, the challenge was huge: concept to broadcast in just four weeks, full ad clearance in a complex sector, and a production packed with new brand visuals.
“Working with adam+gary was exactly how a brand team and agency should collaborate – to deliver the best creative possible to support our investment in TV this year. We wouldn’t hesitate to work with the team again, or recommend to others looking for a partner to move into TV”
Simon Jones – Head of Brand
RIFT Group
Partnering with Rig2, Face Model and Casting Management, and a top-tier crew, we shot three TV edits plus a suite of over 300 social assets in just two days across locations in Greater Manchester.
The campaign was a success, with RIFT reporting a 60% increase in Scottish new enquiries following broadcast.
Credits
Director: Gary Bannister-Simm
Producer: Denise Johnson
DOP: Dave Galloway
1st AC: Ben Mcfarlane
Gaffer: Owain Wilshaw
Soundman: James Jones
Spark: Mat Glaz
Spark: Louis Jones
HMUA: Morgan Defre
Clearance: Gary Bannister-Simm
Storyboard Artist: Adam Johnson
Photographer: Ian Williams
Talent: Lacey Wilson @ Face
Foreman: Liam Harkins
Gym-goer: Laura-Jayne Woods
Footie-fan: Dan Sheader
Stylist: Izzy Bancroft
Props Consultant: Amy Johnson
Driver: David Daniels
Editor: Gary Bannister-Simm
VFX, 3D + Colour: Adam Johnson
Production Assistant: Sam Edwards
Agency: adam+gary
Client: RIFT Group
