Client: RDX Sports
Project: Leon Edwards – Look At Me Now
Territories: Global
To announce UFC Champion Leon Edwards as the new face of RDX Sports, the team at Plus Minus Equals produced a high-concept launch film charting Leon’s remarkable journey from humble beginnings to global success. The film blends cinematic storytelling with powerful visuals, reflecting both the intensity of the sport and Leon’s determination to defy the odds.
Adam joined the project as VFX Supervisor and VFX Artist, helping craft one of the film’s most striking and dramatic moments – a sequence that demanded precision, creativity and seamless integration between live action and visual effects, which can be seen in the VFX breakdown above.
You can watch the Leon Edwards x RDX Sports launch film from the team at Plus Minus Productions below, it’s had a huge reaction across the MMA community.
Credits
Starring: Leon Edwards
Director: Jamie Hull
Producer: Gabriella Callea
DOP: James Killeen
1st AC: Dan Cooper
2nd AC: Ken Carson
1st AD: Patrick Walsh
Grip: Jason Lee
Gaffer: Ian Stevens
Spark: Charlotte Stevens
VFX: Adam Johnson
Edit: Jamie Hull
Sound Engineer: Danny Spiers
Sound Design: Cal Risin
Stylist: Sammuel Edwards
MUA: Corinne Gibbons
Runner: Ellie Fox
DIT: Cal Risin
Studio: un.titled studio
Lighting: Drop City
Camera: Media Dog
Production Company: Plus Minus Equals
Client: RDX Sports
