Client: Puma x Leicester City
Project: Fearless Foxes Defining Moments
Territories: Global
Following Leicester City’s fairytale 2015/16 Premier League season, kit partner Puma needed disruptive social content to keep #FearlessFoxes trending right through to the final whistle.
The brief came with its challenges, we had no licensed Premier League footage or stills, and an short deadline. Our solution was an 8-bit tribute to the season, complete with a 4:3 aspect ratio and a nostalgic 90s-style soundtrack.
Distributed by Puma, Leicester City, and the Social Chain network, the campaign struck a real chord with fans, racking up 25 million organic impressions, earning praise from Kasabian, and featuring in multiple news outlets.
Credits
Creative Director: Gary Bannister-Simm
Designer: Paul Taylor
Designer: Hayley Griffiths
2D Animation: Adam Johnson
Editor: Gary Bannister-Simm
Exec Producer: Johnny Hall
Exec Producer: Alex Mellor
Agency: mobedia + Social Chain
Client: Puma x Leicester City
