Client: Original Source
Project: Shower Milks Launch
Territories: UK & Australia
Weber Shandwick commissioned mobedia to produce a launch film for Original Source, celebrating the release of their new Shower Milks range.
The concept began as a live-action shoot but quickly pivoted to 2D animation when our original ideas. which mostly involved firing milk out of a bathroom cabinet into an actor’s face, grew a little beyond the available budget and timeline.
The switch gave us freedom to have fun with the copywriting and narrative (and yes, we did get to “put da lime in the coconut”). The launch was a success and became one of many projects we created for the Original Source brand..
Credits
Animation Director: Gary Bannister-Simm
2D Animator: Adam Johnson
2D Animator: Ash Barnish
Designer: Paul Taylor
Client Services: Spencer Martin
Exec Producer: Johnny Hall
Agency: mobedia + Webber Shandwick
Client: Original Source
