Client: Myprotein
Project: Stronger Together
Territories: Global
To mark Mental Health Week 2020, Myprotein launched its “Stronger Together” campaign, highlighting the everyday struggles people face that might not be immediately visible. The concept, featuring athletes in the gym using weights, is a oner with a twist, leaning in to the messaging..
THG Studios brought in g6moco, and their robot to shoot repeat camera moves, giving us the VFX plates we needed for post-production. where we digitally removed weights, creating the illusion of ‘hidden struggles’. The visuals are supported by strong sound design and copywriting.
This project remains one of our favourites from our time at THG Studios, with Adam as Lead Creative Video Technologist and Gary as Group Director of Video & Motion. It is shared here with kind permission of THG Studios.
Credits
Director/DOP: James Killeen
Creative Director: Andy Roberts
Creative Lead: James Swan
Photography: Ryan Edy
Gaffer: Conrad Ohnuki
Producer: Ste Delahunty
VFX Supervisor: Adam Johnson
Sound Recordist: Pete Bailey
1st AD: Ellis Dagnall
Robotics: g6moco
Stylist: Gemma Harrison
VFX: Charles Dixon
VFX: Ian Cassidy
VFX: Adam Johnson
Editor: Joe Walmsley
Production Coordinator: Amy Roberts
Sound Design: 344 Audio
Executive Producer: Gary Bannister-Simm
Agency: THG Studios
Client: Myprotein
