Client: Myprotein
Project: Shake Up Your Cool Down
Territories: Global
With a campaign called “Shake Up Your Cool Down,” there was never any doubt that the protein shaker would take centre stage, and that’s exactly what the team at THG Studios delivered.
Using a clever match-cut effect, the shaker stays perfectly still while the scenes around it change – a seamless visual that required a complex live-action rig and some meticulous VFX work from Adam to make it appear magically frozen in place. The result was worth the effort though!
This project was produced during our time at THG Studios, with Adam as Lead Creative Technologist and Gary as Group Director of Video & Motion. It is shared here with kind permission of THG Studios.
Credits
Director & DOP: James Killeen
Creative Director: Andy Roberts
Creative: James Farndale
Editor: Lee Doughty
VFX Artist: Adam Johnson
2D Animator: Hannah Crane
Production Coordinator: Tien Nolan
Post-Production Coordinator: Amy Roberts
Exec Producer: Gary Bannister-Simm
Agency: THG Studios
Client: Myprotein
