Client: Myprotein
Project: G.O.A.T.. Black Friday 2021
Territories: Global
For Black Friday 2021, Myprotein set out to discover the true G.O.A.T. — the Greatest of All Time — by pitting two-time UFC Middleweight Champion Israel Adesanya against an actual goat named Hagrid.
An ambitious production, the campaign was shot in both the UK and New Zealand, with Israel and Hagrid brought together in post by the THG Studios team.
The UK crew arguably drew the short straw though, the aroma left behind by Hagrid lingered in that studio for months after the shoot!
This project was produced during our time at THG Studios, with Adam as Lead Creative Technologist and Gary as Group Director of Video & Motion. It is shared here with kind permission of THG Studios.
Here’s a glimpse behind the scenes of the G.O.A.T. campaign. The THG Studios team produced an incredible volume of assets to support the entire Black Friday period, including our own tongue-in-cheek take on a recipe video.
Credits
Starring: Israel Adesanya
Starring: Hagrid the Goat
UK TEAM
Director: Ryan-Lee Goodman
Producer: Ste Delahunty
Producer: Jade Bryant
Producer: Megan Lewis
Producer: Jason Usherwood
Producer: Jazmine Broom
DOP: Elliot Holbrow
1st AC: Danny Usman
1st AD: Ellis Dagnall
2nd AD: Sean Lyons
VFX Supervisor: Adam Johnson
Production Asst: Stan Melville
Gaffer: Lee Symington
Spark: Alex Watson
Set Designer: Killian Fallon
Script Supervisor: Gail McFadzean
VFX Artist: Adam Johnson
Video Editor: James Gorman
VFX Artist: Ross McDowell
VFX Artist: John Malcolm Moore
3D Animator: Stephen Townsend
2D Animator: Ashley Barnish
Stylist: Ziahana Kausar Ziahana
Stylist Assistant: Verity Hawthorn
Goat Handler: Vicki Dawe
Grade House: Electric Colour
Lead Colourist: Connor Coolbear
Sound Design: Max Brodie
Lighting: Dropcity
Production Coordinator: Tien Nolan
Post-Production Coordinator: Amy Roberts
Exec Producer: Gary Bannister-Simm
NZ TEAM
Director & Photographer: Reagen Butler
DOP: Luke Stockman
Production: The Collective Force
1st AD: Hayley Bayliffe
Gaffer: Sam Jellie
Best Boy: Stacey Hui
Grip Assist: Arlo Cooper
1st AC: Tom Markham Short
DIT: Johnathan Guest
Sound: Craig O’Reilly
Digi Assist: Frances Carter
Exec Producer: Jason Jones
Agency: THG Studios
Client: Myprotein
