Client: Myprotein
Project: Black Friday
Territories: Global
For Black Friday 2022, Myprotein introduced the Deal Guru, a calm, all-knowing guide to help customers navigate the shopping chaos.
Brilliantly portrayed by comedian Charlie Partridge, the character came to life through a series of witty, VFX-heavy scenarios crafted by the talented team at THG Studios.
Adam served as VFX Supervisor, ensuring all on-set captures were spot on before jumping back into post-production as 3D Animator and VFX Artist to bring the Guru’s world to life.
This project was produced during our time at THG Studios, with Adam as Lead Creative Technologist and Gary as Group Director of Video & Motion. It is shared here with kind permission of THG Studios.
Credits
Starring: Charlie Partridge
Creative Director: Andy Roberts
Creative Lead: James Farndale
Creative: Phelim White
Director: Markus Meedt
DOP: James Killeen
Producer: Emma Weaver:
Producer: Sean Waring
Production Assistant: Jazz Broom
Production Coordinator: Tien Nolan
Post-Production Coordinator: Amy Roberts
1st AD: Edel Fowell
1st AC: Danny Usman
2nd AC: Matt Snow
Cam Assist: Ant Turner
Grip: Chris McDonough
Gaffer: Ian Stevens
Spark: Charlotte Stevens
Spark: Mark Wilson
Practical Effects: Rob Wane
VFX Supervisor: Adam Johnson
Editor: Lee Doughty
2D Animator: Hannah Crane
3D Animator + VFX: Adam Johnson
3D Animator +VFX: Stephen Townsend
Colourist: Dan Moran
Sound Recordist: Edward Eaton
Sound Design: Soundsmiths
Fashion Stylist: Harriet Ashworth
Stylist: Elinor Standfield
Interior Stylist: Samantha Fern
HMUA: Cassie Steward
Photographer: Ben Wedderburn
Assistant: Hannah Law
Set build: George Ethan
Set build: Del Freney
BTS: George Trump
Strategy: Jo Jeffers
Exec Producer: Gary Bannister-Simm
Agency: THG Studios
Client: Myprotein
