Client: MyProtein
Project: For the Dedicated
Territories: Global
For the 2021 launch of the MyPro brand, Myprotein assembled some of its top-performing athletes for a high-impact campaign produced by THG Studios.
The shoot featured Zack George, Vicky Fleetwood and Eddie Hall (complete with a lorry) demonstrating how MyPro powers their performance. To bring the brand’s identity into the visuals, a large 3D glass shard was composited into each scene, acting as a dynamic, pseudo ‘power meter’.
Adam served as VFX Supervisor, ensuring the live-action and 3D elements blended seamlessly, while Gary led the direction of the 3D animation.
This project was created during our time at THG Studios, with Adam as Lead Creative Video Technologist and Gary as Group Director of Video & Motion. It is shared here with kind permission of THG Studios.
Credits
Director/DOP: James Killeen
Producer: Ste Delahunty
Edit: Jamil Shaukat
Creative Director: Andy Roberts
Senior Designer: Daniel Moore
AD: Ryan Goodman
1st AC: Ben Langley
2nd AC: Dean Keague
Steadicam: Will Lyte
PA: Benjamin Hall
Video Coordinator: Amy Roberts
VFX: Stephen Townsend
VFX: Adam Johnson
Animation Director: Gary Bannister-Simm
Colourist: Connor Coolbear
Colour House: Etc Colour
Lighting: Drop City
Gaffer: Shaun Kane
Desk Op: Rik Foreman
Rigger: Lewis Shakelton
Sound: Peter Bailey
Sound: Chris Lawton
Sound Design: Rob Owen
HMU: Katie Wrigley
Stylist: Bethan Ross
Photography: Danny Cheetham
Photography Assistant: Jon Hardiman
Agency: THG Studios
Client: MyPro / Myprotein
