Client: mamas & papas
Project: Libro
Territories: UK, UAE & Australia
We teamed up once again with our friends at Rig2 to produce a series of 3D assets for the launch of Mamas & Papas’ latest stroller, Libro.
With a clear creative direction already established through Rig2’s photography and video, our job was to make Libro the star. Knowing the campaign would live across multiple digital platforms, we set out to create a looping 3D video where visuals and audio could play seamlessly – forever, if you really wanted.
Special attention went into making the 3D model of Libro look and move as realistically as possible, with a focus on the stroller’s intricate folding fabrics and textures. Using motion-control-style camera moves, we created a smooth 360° view of the product, animating it across four colourways in a single continuous sequence.
The result was an endlessly looping video that showcased Libro’s design beautifully, and the campaign went on to become a huge success, with Libro now one of Mamas & Papas’ bestsellers.
Big thanks to the team at Rig2 for bringing us on board — you can see another videos from the campaign below:
Credits
Director: Gary Bannister-Simm
Producer: Denise Johnson
Cloth Simulation: Adam Johnson
Hard Surface Modelling: Andy McMillan
3D Animator: Adam Johnson
Agency: Rig2
Client: mamas & papas
