Client: Lidl-Trek
Project: 2026 Athlete Reveals
Territories: Global
🏆 Voted ‘Best Branded FOOH’ by FOOHbase
One month, seven countries and a whole lot of inflatable food!
Here are the highlights from our latest FOOH campaign for Lidl-Trek, travelling across Europe and beyond to help announce new athletes joining the team.
The project was co-developed with the Lidl-Trek team, with us handling creative, VFX and post-production across the campaign, alongside a little help from some of our talented friends.
Here’s what the team at Lidl-Trek had to say about it:
“We knew that the FOOH concept of placing giant inflatable food in various locations would only work if it was done really well. I came across adam+gary’s work through research and their previous work instantly proved that they would be the right fit.
They had exactly the right mix of playfulness, craft and sense of scale. They took our initial concept and ran with it, and every announcement felt fresh while still being unmistakably Lidl-Trek. We couldn’t have asked for a better creative partner.”
The feeling is very much mutual. The Lidl-Trek team have been brilliant partners on this one, trusting us to run with the idea and have a lot of fun with it along the way.
You can see the full films over on the Lidl-Trek account, and read the full press release via the link in our bio..
Credits
Director: Gary Bannister-Simm
3D Animation + Compositor: Adam Johnson
Editor: Gary Bannister-Simm
3D Modelling Support: Tom Curry
3D Animation Support: Andy Mcmillan
Content Lead: Amy Cameron
Agency: adam+gary
Client: Lidl-Trek
