Client: Kia UK
Project: All-New Sportage (2018)
Territories: UK & Ireland
During our time at mobedia, we spent nearly a decade partnering with Kia Motors UK on a range of award-winning campaigns.
In 2018, to celebrate 25 years of brand-building success, Kia launched the All-New Sportage, their flagship model, a firm family favourite, and a true Kia classic.
To support the launch, we combined storytelling, filmmaking, animation and 3D printing to create an immersive interactive experience that seamlessly blended the real and digital worlds. The result connected deeply with the audience, achieving a world-class NPS of +71.3.
The video here features a few highlights from the project.
Credits
Creative Director: Gary Bannister-Simm
Designer: Paul Taylor
Designer: Karine Tardivel
Producer: Paula Jones
Producer: Denise Johnson
Production Manager (KMUK): Karen Fagan
Director: Gary Bannister-Simm
VFX Supervisor: Adam Johnson
Instructional Design: Nick Fussey
Scriptwriter: Jen Long-O’Hare
Editor: Gary Bannister-Simm
2D Animator: Ash Barnish
3D Animator + VFX Artist: Adam Johnson
Project Manager: Paula Jones
Exec Producer: Johnny Hall
Agency: mobedia
Client: Kia Motors UK
