Client: Little Lion Entertainment
Project: The Crystal Maze Launch
Territories: UK
Little Lion Entertainment brought us on board to help launch their new Manchester venue, a live experience of the cult 90s TV classic, The Crystal Maze.
Across the first six months, we created a wide range of content, helping drive huge results: 50x ROI, +1420% brand engagement, and a reach of over 3 million across the North West.
Our first production set the tone: The Mascot Cup. This was an epic shoot inside the Maze featuring mascots from six top-flight football clubs, hosted by the legendary Chris Kamara. The event wrapped with a trophy presentation to Manchester City’s Moonchester and Moonbeam in front of 54,000 fans at the Etihad Stadium.
And because no Crystal Maze campaign is complete without the iconic theme tune, we created a singalong challenge with the Maze Masters.
Credits
Creative Director: Gary Bannister-Simm
Designer: Paul Taylor
Designer: Joe Hodgkinson
Designer: Hayley Griffiths
Director: Gary Bannister-Simm
Producer: Adam Johnson
1st AD: Paul McNulty
Cam Operator: Rick Bailey
Editor: Gary Bannister-Simm
Editor: Joe Hodgkinson
Editor: Joe Walmsley
3D Animation: Adam Johnson
2D Animation: Ash Barnish
Project Manager: Paula Jones
Exec Producer: Neil Taylor
Exec Producer: Johnny Hall
Agency: mobedia
Client: Little Lion Entertainment
