Client: Carex
Project: Love Hearts
Territories: UK
Back in 2016, while at mobedia, we partnered with Weber Shandwick to help Swizzles and Carex celebrate their collaboration on the Love Hearts limited-edition fragrance.
To support the launch, we created a series of playful animated spots for Carex’s social channels. Armed with nothing more than a label and the Love Hearts brand bible, Adam built a suite of 3D assets we could adapt across formats, while Gary led the creative direction and copy to bring the worlds of soap and sweets together.
The campaign was a huge success, generating hundreds of thousands of engagements and leading to another collaboration with Carex for Valentine’s Day.
Credits
Creative Director: Gary Bannister-Simm
Designer: Paul Taylor
2D Animator: Ash Barnish
3D Animator: Adam Johnson
Copywriter: Gary Bannister-Simm
Project Manager: Paula Jones
Client Services: Spencer Martin
Exec Producer: Johnny Hall
Agency: mobedia / Webber Shandwick
Client: Carex
