To mark the “One Year to Go” countdown for the 2025 Ryder Cup at Bethpage Black, the Ryder Cup team partnered with adam+gary to turn the streets of Manhattan into a virtual golf course.
Using a Mixed Reality approach, we brought golf to life at some of New York’s most recognisable landmarks – blending CGI, compositing, editing and sound design to create a playful celebration of what’s to come.
The video has been shared across the official European and USA Ryder Cup channels, racking up millions of views and reactions from fans worldwide. It even caught the attention of Catherine Zeta-Jones, who featured scenes from the project in her own post, and was highlighted by Canal+ in their Ryder Cup coverage.
You can read more about the project and watch the campaign here.
