The first project from our shoot in NYC has just gone live to mark 100 days to go to the Ryder Cup.
There are pinch-me moments… and then there are PINCH-ME moments. This project was definitely one of those.
We were tasked with bringing a Times Square billboard to life. A very adam+gary brief, but we decided to take the concept to a whole new level. Watch the final video and read more about what we did here.
