We’ve gone full kaiju for Christmas. Partnering with the brilliant team at Social Chain, we helped bring a giant Primark character to life for their festive campaign.
Shot across London at dawn and dusk (including a very early start on Oxford Street), we handled the full 3D animation, compositing and grading, right down to the sparkle and window displays.
The final film gives Primark’s famous bag a monster-sized festive glow-up. You can check it out here and there’s a few BTS shots below:
