We teamed up once again with our friends at Rig2 to produce a suite of 3D assets for the launch of Mamas & Papas’ latest stroller, the Libro.
With a clear art direction already established through Rig2’s photography and video, our goal was to make Libro the star. We created a realistic 3D model of the strollerm complete with intricate folding fabrics and motion-control-style camera moves, to deliver a smooth, seamless 360° view that looped endlessly across four colourways.
Every detail, from the stitching to the soft fabric motion, was crafted to feel true to life, helping showcase Libro’s design and quality across Mamas & Papas’ digital channels.
A big thanks to the team at Rig2 for bringing us on board – you can read more about the project and watch the campaign videos here.
