New Work: Lidl-Trek (Paris)

Earlier this month we kicked off a new FOOH campaign with Lidl-Trek, helping to announce new athletes signing to the cycling team.

Our brief was to bring some unmistakably Lidl food to some equally unmistakable locations across the globe, whilst tying back into the brand’s love of inflatables. It was a dead-set adam+gary brief from the start.

This was a full service production from us, and you can see the final spot here.