Icons meet Icons in the new Christy x Wimbledon campaign, where we’ve wrapped the famous Championship Towel around some of the world’s most recognisable landmarks.
Rig2 handled stills, producing assets for in-store, packaging and digital use, while we took on all motion duties – from location shoots to 3D modelling, animation and compositing. Every towel was recreated entirely in CGI, right down to the individual cotton loops, and paired with bespoke sound design to give each location its own character.
So far, the campaign has seen landmarks in the UK, USA and Dubai go live, with more still to come. You can read more about the campaign here, and follow Christy and Wimbledon on Instagram to watch the rest of the rollout.
You can catch a little behind-the-scenes glimpse from the campaign below.
